Nescafe Gold Blend is a "Regular Soluble Coffee" that envelops the grounds of finely ground roasted coffee beans to achieve a high quality aroma and the original taste of coffee and a clear aftertaste. When you are done drinking, the grain which appears at the bottom of the cup is a proof of quality assurance. This new Nescafe Gold Blend is baked to match the characteristic of the beans using the roasting process. This carefully roasted blend makes each beans more unique and has a better fragrance for each cup of coffee. To pursue the original aroma and taste of coffee beans, enjoy the refined and mild and deep taste and the rich fragrance of the coffee.